Instead, consider why you bought it in the first place: Maybe you expected a certain percentage growth in sales, or you wanted to get into a market sector you thought was going to heat up, or you heard about a company bringing out a compelling new product or that some other catalyst would increase its value?

FORBES: Throw The Bums Out (Of Your Portfolio)

If we want to increase the value, we often add more to the product desirability rather than merely reducing the price.

FORBES: Department Store Pricing -- No Easy Task (Part 4 Of 4)