Value and Quality are the goals and constraints may need to be adjusted as the project moves forward to increase customer value.

价值和质量才是目标，而随着项目的进展，约束会需要调整，以提升客户的价值。

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From there, these GE and customer teams create plans to increase the mutual value of the relationship.

FORBES: Marketing in a Technology Company: GE's Organizational Platform for Innovation

These initiatives from Starbucks are designed to increase customer traffic and spend at Starbucks locations by providing extra value to consumers.

FORBES: Starbucks Wooes 'Em Back With Free Wi-Fi

Horowitz elaborates that profits in the education sector can be expected to promote competition and innovation that lead to an increase in the quality of educational provision, better value for the customer, and a more efficient allocation of resources, a point that CCAP elaborated on it is 2010 study, For-Profit Higher Education: Growth, Innovation and Regulation.

FORBES: Harnessing the Profit Motive to Transform Education