Paid search efforts delivered impressive results as well, with an 89 percent increase in goal conversion rate and 44 percent increase in overall click-through rate.

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Not only can a fast website increase your conversion rate, it can potentially bring you more traffic as well.

FORBES: Ecommerce Marketing Checklist for 2013

The company intends to increase online traffic and increase the conversion rate among visitors by providing a more interactive shopping experience.

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