The author holds that business earnings, taking protective measures for money capital as a basic point, should include holding income and net profit after tax.
作者认为,立足所有者或企业,并以货币资本保全为基点,企业的收益是包括持产收益的税后净利。
For the past years, marketing channel have significant changes. Retailer as terminal channel have new mode to gain profit. That is, non-business income increased and became major part of earnings.
然而,近年来中国企业的营销渠道正发生着深刻的变化,作为渠道终端的零售商业出现了新的盈利模式,即非营业收入剧增,并成为部分巨头的主要收益。
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