Bigger electronics giants are trying to expand in the business, too, including Siemens and Philips.

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Bridgelux faces competition from large, established players in the LED market, including Dutch giant Philips Electronics and Osram, a unit of Siemens.

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Since Bernard came on board, INDYCAR has signed on 14 new partners, including Verizon, Sunoco, Starwood Resorts, Philips, Mazda, AVIS, and its title sponsor IZOD, a Philips Van Heusen clothing brand.

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