High performance is traditionally measured against key business imperatives including competitive differentiation, sales, attracting and retaining talent, operational efficiency, return on investment and profitability.

FORBES: The Five Elements of the Best CSR Programs

The guide, released Monday, analyzes technology companies on operational efficiency and commitment to the environment based on factors including green products and efforts to reduce greenhouse gas emissions, said Casey Harrell, IT analyst at Greenpeace.

FORBES: Apple Falls Down The Rankings: But We Should Praise RIM

In a bid to maintain operational efficiency, the company is undertaking several cost cutting measures including a number of lay-offs.

FORBES: Bank Of America Riding Through The Storm To $11 Stock Price