Apple made the changes in response to developer feedback, including discussion forums such as www.slashdot.org, Bereskin said.

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If, say, the marketing department built a site for a band, it would have to unify multiple technology systems, including discussion forums, video players and e-commerce systems--and constantly update these hodge-podge systems with new content to regularly attract consumers.

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Executives have forums (including e-mail) where they can explain their rationale for a change.

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