When a ball is pitched to the robot, an accelerometer at the back of a batting cage records information about the flight of the ball, including its speed, and this data is relayed back to a machine that holds the GPU-powered brain.

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ITA's QPX software tool for organizing flight information is used by leading airlines and travel distributors worldwide including Alaska Airlines, American Airlines, Bing, Continental Airlines, Hotwire, Kayak, Orbitz, Southwest Airlines, TripAdvisor, United Airlines, US Airways, Virgin Atlantic Airways and others.

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