For these and other reasons, including talent and fame, the actor is among the marketing world's safest bets.

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And Ms. Stone has avoided the pitfalls of early fame, including the drug abuse that led to tragedy for Ms. Winehouse.

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In your book, you cite some examples of your Enchantment Hall of Fame, including the 1965 Ford Mustang, Nelson Mandela, Aloha shirts by Anne Namba.

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