Marketing Essentials is the top selling book in marketing education because it's clear, it's comprehensive, and it gives teachers the support materials they need. This popular text has been revised to include chapters on the most current topics in marketing, including e-marketing, marketing ethics, and international and cross-cultural marketing. Your students will get a step-by-step introduction to creating marketing plans, and DECA prep activities that help students feel more confident using the skills they've learned.
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Personalized marketing campaigns can include many different customer touch points, including direct mail, E-mail, personalized URLs, and customized web landing pages.
个性化营销策略可以包括客户的不同介入点，比如直邮、电邮或者是个人域名与网站等等。
Design E-Marketing which allows multiple concurrent auction scenarios, and establish auction rules, including resource technical cost, standard technical cost and auction algorithm.
设计允许多个竞价场景并发的电子市场，并制定竞价规则，包括：资源的技术代价，标准技术代价，以及竞价算法。
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