Officials say other measures include effective drunk driving laws and banning some alcohol advertising.
VOA: special.2011.02.16
The effort to reach them will includeadvertising in multiple languages and establishing a toll-free number that people can call to get help in nearly any language.
Perhaps Facebook will start showing ads on top of its mobile messenger app or do so on a free version of the app and offer a premium version for a modest price that does not includeadvertising.