It's likely that you will have a quiet night and you can use a price incentive or value promotion to attract customers - but as soon as you target a group of people in a serious way (through advertising), you are likely to be thought of as a restaurant catering just for that market.

BBC: NEWS | Business | The small business panel of experts

Their testimony reveals why such insecure oligarchs have little incentive to create value.

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This focus must come from the very top and filter down through the whole organization so everyone has the incentive to add value to the customer.

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