In America the crisis marks a structural change for a swathe of consumers who should not have bought properties in the first place and will not be able to in future.

在美国，对于大批起初不该买房，而且未来没能力买房的消费者来说，这次经济危机标志着一个结构性变革。

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Based upon my own experience negotiating with the Japanese, however, I am convinced that the sound technical reasons that made them opt for collaboration with the United States in the first place will prevail in the future.

CENTERFORSECURITYPOLICY: Center for Security Policy | Submitted Testimony Of Frank J. Gaffney, Jr. Before A Hearing Of The US House Of Representatives Subcommittee On Commerce, Consumer Protection And Competitiveness On: The FS-X Agreement

"Stopping young people taking up this deadly addiction in the first place will not only reduce the number of lung cancer cases in the future but a range of other illnesses that continue to blight the lives of so many people, " she added.

BBC: Cost of cancer in the UK 'over ?15bn' a year

Going back to what made them successful in the first place has helped many companies find their way into the future.

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