often a biologist can discriminate between different kinds of cells that they see in section of a tissue for example, merely by its shape and the characteristics that it has.
The billions of dollars Google and Facebook invest in data centers and backbone infrastructure shape the physical characteristics of the Internet while the alliances they forge and the battles they choose to fight determine its political constitution.
Administrators can use "nerd knobs" in the product's management system to control what may be searched, and shape results around characteristics such as when or literally where, geographically speaking, a document was created.