"Google Wallet allows us to harness the power of mobile technology to enhance our in-store shopping experience and helps bridge the gap between our online and in-store consumer interactions, " said Martine Reardon, executive vice-president of marketing and advertising, Macy's.
"That means 'showrooming' is not starting inour retail store, it is starting online and we are not showing up on the first page a fair share of the time, " Joly said.