Currently I teach consumer behavior to undergraduates in their second year and we look at all kinds of things in consumer behavior and particularly how consumers are presented in advertising.

目前我在给本科二年级学生讲授消费者行为课程，我们研究涉及消费者行为的所有事情，尤其是消费者是如何在广告中呈现的。

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So this looks like the beginning of a very big change in consumer behavior.

所以这只是人们大幅改变消费行为的开始。

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We're just beginning to see the extent to which smartphones and other connected objects are influencing a shift in consumer behavior and expectations.

我们开始发现，在智能手机和其它联网设备的影响下，消费者的行为和预期正在发生变化。

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The rise of social media is causing dramatic changes in consumer behavior as well.

FORBES: What Online Retailers Must Do To Succeed In 2012

Rising gasoline prices didn't cause wholesale changes in consumer behavior, and falling prices won't either.

NPR: Oil and Gasoline Prices Drop Quickly, Quietly

Meanwhile, the shift in consumer behavior from renting to owning is likely to be slow.

FORBES: Is Sony Afraid Of Cloud Gaming?