Designhas played a crucialroleinthebrandconceptfromrestaurants to the overallenvironment, the developmentofdishes, etc., are all designed to garnerpowerandinfluence.
The C1 was ten years ahead of its time, insists Friedrich Eichiner, BMW's board member in charge of branddevelopment and head of the megacities project.
The only exception, said Ulrich Hackenberg, board member in charge of VW Branddevelopment, will be vehicles that are defined by their peculiar architecture.
DailyCandy is holding a contest to identify three standout entrepreneurs and help in product development, brand-building and marketing to shape them to the DailyCandy standard of cool.