In advertising language,the company or organization that pays for advertising is called the client or sponsor.
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It is easy for people to find that deviation is a common phenomenon in advertising language.
人们很容易就能发现语言偏离现象在广告语言中很常见。
The researches on iconicity, a branch in Cognitive linguistics, have shown that various iconic features are salient in advertising language.
对象似性这一认知语言学分支的研究表明各种象似特征在文学语言以及日常用语中的运用都非常显著。
Therefore, the purpose of the present study is to try to explore the usage of various presuppositions and how it helps to achieve the persuasive function in advertising language.
因此,本研究探讨广告语篇中各类预设手段以及它们是如何取得特定的文体效应以增强广告的说服效果的。
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