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impulse purchase

  • n. 冲动购买,冲动购物:未经事先计划或认真思考、仅凭一时冲动购买商品或服务的行为;也指没有计划或思考的情况下突然买下的物品。

网络释义英英释义

  冲动购买

这对于那些依赖消费者冲动购买 (Impulse Purchase)的产品尤其适用,比如软饮料和零食等。

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  冲动型购买

四、冲动型购买 所谓的冲动型购买(impulse purchase ),是经由产 品展示或销 点促销所触发,未经计 而心血来潮的售画 行动,是LPS 中复杂程度最低的形式,但是在某些重 要方面又存在著差...

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  冲动消费

... panic buying (因害怕商品短缺的)恐慌性购物 impulse purchase 冲动消费 shopper's remorse 买了后悔的心态 ...

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短语

Pure Impulse Purchase 纯粹冲动购买

Impulse purchase

  • abstract: An impulse purchase or impulse buying is an unplanned decision to buy a product or service, made just before a purchase. One who tends to make such purchases is referred to as an impulse purchaser or impulse buyer.

以上来源于: WordNet

双语例句权威例句

  • Because ConAgra felt the product would be an impulse purchase, it was important to make the item stand out in the freezer case.

    因为康尼格拉集团认为这个产品会是一种冲动消费,所以让其在冷冻餐里脱颖而出非常重要。

    youdao

  • Ben Wood is an analyst at CCS Insight: "we see the new Kindles s being very disruptive," he says. "the lowest priced device is ideally suited to gifting and impulse purchase."

    CCS Insight分析师Ben Wood称:“我们认为新的Kindle是一款非常有杀伤力的产品,目前最低的价格极为适合送礼和冲动消费。”

    youdao

  • Members of the moonlight clan should try to avoid impulse purchase, learn to make budgets, and build a rational consumption concept.

    月光族应该尽量避免冲动购物,学会做预算,树立理性的消费观。

    youdao

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