WeChat's user base includes much of China's smartphone-owning middle class, a highly attractive target for advertising, but Tencent says it is still improvinguserexperience and has no plans to make money off the service yet.
To get back to Instagram, I wrote a story last week about a brief conversation I had with Krieger, about how it would deal with monetization pressures while keeping its focus on continually improvinguserexperience.