The external goals are: Expand sales channels to promote insurance products and information; Improve the communication between customers and the company; Establish a good brand image.
该网站的建设目标是：对外拓展保险产品和保险信息的销售渠道，完善客户与公司之间的沟通平台，为公司树立良好的企业形象。
Brand extension can on one hand reduce the sales promotion fee, unify the image of an enterprise, and improve the popularity and economic benefit of an enterprise within a short time.
品牌延伸可以节省促销费用，统一企业形象，有利于迅速提高企业知名度与经济效益，但也存在使企业失败的巨大陷阱。
Bring in CIS in all aspects to get a visual effect that has standard style and united image, to form a more instinctive and unique brand image and to improve the overall sales image of stores.
全面导入CIS企业识别系统，达到风格规范、形象统一的视觉效果，塑造更为鲜明独特的品牌形象，提升卖场整体销售形象。
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