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In order to control costs and improve efficiencies Ancestry.com has been working to reduce its storage costs and the growth of the physical footprint of its data centers.
FORBES: The Ascent of Storage-Preserving Family History
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Pepsi Bottling Group, the largest bottler for PepsiCo, announced Tuesday it is cutting costs as part of a multiyear restructuring program to improve efficiencies in its global operations.
FORBES: Magazine Article
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However, the challenge is to quickly identify what should be retained and to make good use of the information that is generated so that, with the right business processes in place, SMEs can derive valuable information from big data to gain unique insights into their organisation and their customers, improve efficiencies and ultimately add value to the bottom line.
BBC: Cheap technology helps small business grow big