Improper academic publicity is an act of being more famous and winning inappropriate interest with the help of media publicity to blindly raise the value of research results.

学术炒作是借助媒体宣传等方式，盲目抬高某项研究成果的价值，达到扩大知名度、谋取不当利益的行为。

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Head teacher Graham Phillips said he thought her comments were "inappropriate and improper".

BBC: Facebook on a monitor