开业庆典宣传铺垫属于典型告知型广告,使用的是双I策略——印象冲击广告(Impression Impact),特点是短、奇、快。这是由开业庆典宣传的特点——要在有限时间内达成告知消费者和聚拢人气的作用,
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Honesty and brevity, meanwhile, combine to produce direct and high-impact communication while giving the impression of being forthright, efficient and selfless.
真诚而简洁,能给人带来直接、有效率、无私的印象,这样就能产生传递直接而影响力大的沟通效果。
Bright-coloured colour in visual sensory can give the audience a visual impact, make the mark in the application of maximum emphasizes the impression of progress.
鲜艳的色彩在视觉感官上能给受众一种视觉冲击力,使的标志在应用中最大程度强调进步的印象。
There are no magic tricks to avoid the inevitable negative impression or impact you'll create, but you can at least control how you will be interpreted.
所以亲自去做这件事,以避免被误解。 没有什么魔法技巧能消除你带来的不可避免的消极印象或影响,但你至少可以控制自己的解释。
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