Thesemeasuresincludeaggressiveadvertising campaigns, offeringa freegift with every purchase ofan airconditioner, and mostimportantof all, lowering prices.
Some of the important elements of these measuresinclude full cost recovery, increase in tariffs, privatisation of water supply and introduction of tradable water rights.
They includemeasures to re-target pay to reward contribution, increase local flexibility and make important structural changes to enable further reform.