英语广告的模糊性表现在好些方面，但主要在于利用双关(pun)、含蓄比较(implied comparison)等修辞手段或使用别出心裁的表达法来描述商品或服务的具体特性、特征和优点。
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A metaphor is a trope or figure of speech in which an implied comparison is made between two unlike things that actually have something in common.
暗喻是将两种有共同点的不同事物进行隐晦比较的修辞手法。
By means of the origin of family names, the details of first names, name - giving idea and form of address, the author intends to make implied comparison between English names and Chinese names.
本文旨在从英汉姓氏来源、英汉名字详论、英汉取名理念及英汉姓名称谓等方面，对英汉两种语言中的姓名文化作以字里行间的比较。
Traditionally metaphor has been regarded as a means of rhetoric, a kind "decoration" of languages, a comparison ix similarity and an implied form of simile.
传统上一直把隐喻看作是一种修辞手段，一种语言的“装饰”，认为隐喻是一种相似性的比较，是隐含的明喻。
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