Immersive reading, by contrast, depends on being willing to risk inefficiency, goallessness, even time-wasting.

相比之下，沉浸式阅读意味着需要人们有意愿承担低效率、无目标、甚至浪费时间的风险。

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"It's more immersive than, say, a movie because your brain has to fill in all the stuff like when you're reading a book," he said.

他说，“和电影相比之下这样更能让你觉得身临其境，就好比，读书的时候你的大脑里充满的都是那些内容。”

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Reading is supposed to be immersive - one of the requirements of a successful e-reader is that it be unobtrusive, so the medium could disappear as the reader gets lost in the story.

阅读会使人沉醉，对一个成功的电子书的要求之一就是不要太显眼，当读者沉迷于故事中时广告就会消失。

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But with advances in hardware and more immersive reading now possible with ClearType, Brass thinks the time now may be right.

CNN: Microsoft banks on ClearType to spur electronic books

"Immersive reading technologies will provide a future tablet PC with the ability to be a good read as well as a good write, " Brass said.

CNN: Microsoft banks on ClearType to spur electronic books

The tablet PC, which Brass calls the "continuous Holy Grail of computing, " will also become more of a reality once immersive reading technologies such as ClearType take off.

CNN: Microsoft banks on ClearType to spur electronic books