By using LocalResponse, the wrote, Coca-Cola would be able to deliver a Dasani ad immediately after the jogger tweets about it.

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" Facebook also says that it's requiring all ad networks to delete any Facebook UIDs immediately "regardless of how they were obtained, " and it insists that it will enforce a "zero tolerance policy for data brokers.

ENGADGET: Facebook clarifies policy on user IDs, vows 'zero tolerance for data brokers'

This Super Bowl Bud ad was a simple story, but a story that immediately tugged on the heartstrings of anyone who has watched a kid grow up.

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