Guarantees are popular because they entail no immediate cost.

担保之所以受到如此偏爱，是因为它并不产生即刻的花费。

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So the immediate cost of servicing a standard repayment loan has become much more bearable.

ECONOMIST: Housing

Beyond the insight that Applause could provide, it offers the prospect of immediate cost cutting for app developers.

FORBES: uTest's Mobile App Genome Project

The new features come at no additional immediate cost, with Bloomberg sticking to its regular program of price hikes pegged to inflation every two years.

FORBES: Despite Setback, Bloomberg Still on Track for Giant 2014 Bonuses