整合行销传播 ( IMC )则在组织如何选择与外部沟通的方式和策略中,提 供了相瑝重要的概念.Schultz(转引自洪圣惠,2001)指出, 整合行销传播 是
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Part Three: The plan of IMC strategy and Media choice.
第三部分,整合营销传播战略的制订与媒介分析。
The inhibitive mechanisms of IMC-C5 inhibitor under the circumstance were discussed.
讲座讨论了IMC-C5缓蚀剂对该体系的缓蚀作用机理。
The brand management, IMC, profit earning pattern and other advanced concepts on market operation are used in the media industry.
品牌营销、整合营销、赢利模式等先进的市场运作概念逐步在传媒业得到运用。
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