Its creators, producer Bob Thiele and songwriter George David Weiss, hoped that Armstrong's grandfatherly image would help convey the song's message - and the message was political.
His "Harlem Shake" video (which features no dancing, just his full song and an image of his name) has only a fraction of the streams accumulated by the most popular clips, including the gyrations of the soldiers in Norway, and the swimming and diving team at the University of Georgia.