The purpose of the orientation of the tourism brand is to create clear characteristics and special image, and attract tourists in the market .

旅游品牌定位的目的就是创造鲜明的个性和树立独特的形象，最终赢得市场客源。

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At present, the crux of the matter is how to fix the orientation of the entire image of Zhoushan tourism as well as its planning and spread.

当前，关键问题是解决舟山旅游整体形象的定位以及策划与传播的思路。

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