To overcome to the low image problem of box wines, Constellation embarked on extensive sampling and trial and used the packaging to amplify a message of quality by noting appellation and awards.

FORBES: Constellation Transforms The Wine Market With Inside The Box Thinking

The above image is the Dark Souls 2 box art for the PC version of the game, which will be available the same day as the Xbox 360 and PS3 versions.

FORBES: Move up http://i.forbesimg.com t Move down

To bolster its green image the Nest thermostat comes in a bamboo box.

FORBES: Nest Labs Brings Apple Magic To Thermostats