And just as in that earlier poem the act of fishing is symbolically resonant "The Fisherman" is an image of man searching the depths of the world for the wisdom that hides beneath the surface of things.
This singular image of a desperate act by an ordinary person, which went viral through mobile technology and social media, heralded an extraordinary beginning for this new decade.
Fuller has tried to clean up its own act recently, brushing up its image with a new website and a line of kitchen and bathroom cleaners and an expanded retailer relationship.
Yet the many admirers of President Bartlet say the character has given Americans a fresh image of how a good and a great president might act, and behave, and lead.