When MTV launched, bands needed a marketable image beyond the music they played. MTV was an instant image maker and helped changed the demands on artists in the industry.

当MTV开始流行时，乐队除了演奏音乐之外，还需要一个显著的形象，MTV是一个快速的形象包装者，它改变了这一产业对于艺术家的要求。

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For its part, Adobe, the maker of Photoshop software, has improved its ability to record the changes made to an image by logging how and when each tool or filter was used.

对于Adobe来说，作为Photoshop软件的开发者，通过记录工具和滤件何时及如何地被使用过，他们已经改进了记录图片更改情况的能力。

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For example, a film-maker might opt to include the background sound of an ambulance's siren while the foreground sound and image portrays an arguing couple.

例如，电影制作人可能会选择在背景中加入救护车的警笛声，而在前景的声音和图像中表现一对争吵的夫妇。

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While that collaboration is long over, the image of a rugged-vehicle maker has endured.

FORBES: The Global 2000

Mr. Betts's portfolio at the combined Fiat-Chrysler reflects the crucial role quality plays in defining a car maker's image, especially one that is attempting a turnaround.

WSJ: New Chrysler Battling Old Defects