Another illustrious name: Rohinton Mistry, whose Such a Long Journey and A Fine Balance featured on the Booker short list.

CNN: The New Masters

Understandably, Renault, now Lotus, are delighted to have acquired their illustrious name.

CNN: Lotus v Lotus: What's in a name?

And naturally the Tech City chief, Eric Van Der Kleij, is punching the air, welcoming the arrival of such an illustrious name in the technology industry as a real boost for the community.

BBC: Google's good news for Tech City