The scientiststhenasked each grouptoparticipate inoneoftwounpleasanttasks. Somewere told to finish a healthy butill-tasting drink (akin to taking one's medicine).
Even though the campaign states that "men drink more on average than women" and "suffer more ill effects as a result, " it's targeted to women in an effort to play on their vanity, said a Scottish government spokeswoman who asked not to be named.
The federal agency says the term "energy drink" isn't defined by any FDA regulation, describing it as an ill-defined marketing term with widely varying ingredients.