The cost-per-click approach could cost less overall, since you're paying only for each time someone clicks on the AD — but Facebook could discontinue your AD if it gets no clicks.

按点击率要价的方式总体要价更低，因为你为广告的每次点击付钱——但如果没有点击率，Facebook可以停止投放你的广告。

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If the listener clicks on it, Pandora keeps playing music in the background, and if the listener decides to watch a video or make a call from the advertiser’s Web site, Pandora will pause the music.

用户要是点击了这个广告，网站会继续播放潘多拉的背景音乐，如果用户打开一段视频、或者该广告运营商的官方网站，背景音乐会立即停止。

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If it involves more clicks, people won't do it.

而如果涉及到更多点击，人们就不愿使用它。

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If it clicks with this notoriously tough to impress crowd, sure, a short-covering rally could push the stock price higher.

FORBES: Connect

It was left up to the reader of the research to decide if clicks and eyeballs were better than profits and cash flow as the primary metrics for making investment decisions.

FORBES: How A Shortage Of Analysts Is Hampering The IPO Market