Brand management firms, like Mark Monitor and Internet Identity, already send rogue site addresses to registries and registrars, the middlemen who sell domain names, to have them pulled off the Web.

FORBES: Spear The Phishers--Not The Fish

"I think every team creates its own identity, " said injured first baseman Mark Teixeira, who despite his injury has been traveling with the club and watching it come together.

WSJ: The $230 Million Underdogs

For others the right to fly their flag remains an important way to mark their territory and assert their identity.

BBC: Northern Ireland