There are plenty of ideas for cheap earthquake-proofing: one is to fit rubber pads from recycled tyres between concrete blocks as shock-absorbers, says a report in Science magazine.

有很多廉价的防震设计可以利用，比如科学杂志的一篇报告中提到在混凝土块结构中加入复合海绵来作为晃动的缓冲吸收物。

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Conformity , standardization , similarity ----all on a cheap and vulgar level ----are replacing the great American ideas of colorful liberty and dignified individualism .

顺从适应，标准统一，相似相仿一一全按低劣庸俗的本平——正在取代美国人具有的多彩的自由与高贵的个性的伟大观念。

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If ideas are cheap, there is no point in making predictions, or worrying about failures, or obsessing, like Newton and Leibniz, or Bell and Gray, over who was first.

NEWYORKER: In the Air

After all, they are getting cheap, if not free, ideas from the consumers they intend to reach with the message they wish to see and hear.

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