Today this idea of selling syrup to locally owned bottlers can be found throughout the soft drink industry.

VOA: special.2011.08.01

If your team still resists the idea of iterative soft launches, just remind them that if this approach was good enough for Christopher Columbus, Steve Jobs and the Wright brothers, it is probably good enough for them.

FORBES: If You Have To Fail -- And You Do -- Fail Forward

It is not clear whether campaign-finance reform is possible, let alone whether banning soft money is a good idea.

ECONOMIST: The trouble with heroes | The

Recent economic signals have lent credence to the idea that the U.S. experienced a soft patch in the spring and early summer, rather than a downturn that put the country on a path back toward recession.

FORBES: Bernanke Letter Gives Stocks A Lift To Close Rocky Week