The $11 billion self-help industry is built on the idea that you should turn negative thoughts like "I never do anything right" into positive ones like "I can succeed".

价值110亿美元的自助行业是建立在这样一个理念上的：你应该把诸如“我从来没有做对任何事”之类的消极想法转变成诸如“我可以成功”之类的积极想法。

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The idea of the pharmaceutical industry inventing, and promoting, a medical condition in order to cash in on its treatment is not a new one.

医药行业为了赚钱，发明并宣传一种药品的疗效，这种想法并没什么新意（本句话求指正）。

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In concept, everyone agrees on the basic idea behind federal assistance to the troubled U.S. auto industry.

在概念上，每个人都同意向陷入经济困境的美国汽车行业提供联邦援助。

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The idea of moving on and finding a new industry that will help revitalize the manufacturing states like Wisconsin and Michigan and Ohio and Indiana, that's not very popular here.

NPR: U.S. Auto Industry Still Reeling

However, business leaders and representatives of the pension fund industry are not keen on this idea.

BBC: A pensioner at a post office

The industry has to build on the idea that mobile ads should be in-app.

FORBES: IAd: Supposedly Steve Jobs' Worst Idea, But Still A Great One