"Now,let me be clear. I am open to every demonstrably good idea, and I want to take very responsible step to accelerate job creation,".

VOA: standard.2009.12.04

There is another elephant in the room, which is what she describes as the "love-hate" relationship Americans have with the UK, its colonial past, and the idea that in the creation of modern-day America the very idea of a monarchy was considered then eschewed.

BBC: Royal wedding: America's love affair with the monarchy

The 2005 publication of Blue Ocean strategy created even more enthusiasm around the idea of category creation.

FORBES: Don't Waste Innovation on Products

Dr Blecher approached the problem from a business perspective - and his university is designed to promote the idea of wealth creation and the sharing of that success.

BBC: NEWS | UK | Education | Branson backs African students