Already, Nike with its Nike iD services lets customers personalize and design their own Nike merchandise, down to their favorite colors and materials.

FORBES: Written by Robert ��Buzz�� Kross

These stats are possibly more useful than the caller ID features, and while the design does jar a little with the typical Android aesthetic, it's hard to complain when the app's free.

ENGADGET: Current Caller ID app adds social info, weather details, suggests a good time to ring back

Two slick new Nike iD Studios, one in New York City and one in London, allow consumers to design their own shoes.

FORBES: On the Run