Ice cream makers across Europe are introducing more and more unusual flavours in order to hold on to their market shares in the face of stagnant sales in recent years.

面对近年来萧条的冰淇淋市场，欧洲的冰淇淋制造商正推出越来越多的“怪味”冰淇淋，以期保住自己的市场份额。

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Ice cream makers nationwide are using food chemistry to transform this favorite dessert into a funkier, high-tech, customizable indulgence.

全美的冰淇淋制造商正在运用食品化学把这种人见人爱的甜品变成一种时髦的，高科技的，可定制的美味。

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It has become such a popular snack that many ice cream makers have developed a cookie dough flavor.

小甜饼面包已经成为一种如此流行的小食品，甚至许多冰淇淋生产商也开发除了小甜饼面包口味。

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Like Paul Newman, and ice-cream makers Ben Cohen and Jerry Greenfield, the founders of Give Something Back, Michael Hannigan and Sean Marx, have figured out that charity can be an effective marketing tool.

FORBES: The Profit Givers

It then sells this stuff to their usual customers: big makers of ice cream, confectionery and breakfast cereals.

ECONOMIST: Sugar solution