abstract:Ice cider (also apple icewine or cidre de glace in French; sold as ice apple wine in the United States) is the cider equivalent of ice wine: a fermented beverage made from the frozen juice of apples. There are two main approaches to producing ice cider: cryoconcentration and cryoextraction.
And because of the way it is served (the ice meaning all the cider does not fit into the glass at once) the bottle generally sits on the table next to the drinker, making the brand highly visible, which Mr Breen admits "definitely helps".