"When I first got here, the goal was for me to raise my hand and say, 'Hey, I'm doing something, '" said Los Angeles-based rocker Hanni El Khatib, who was making his third visit to SXSW. He has had two tracks featured in national ad campaigns and his new album, "Head in the Dirt" (Innovative Leisure), out April 30, was produced by Dan Auerbach of the Black Keys.
WSJ: The New Promise of South by Southwest | By Jim Fusilli