When I first took it out of its packaging, I was reminded of the first time I ever saw a digital watch back in the late 70s.

FORBES: Pebble Smart Watch: Hands-on Review

Last year I wrote a story about The Most Misleading Packaging Design I Have Ever Seen.

FORBES: Do Brands Have A Responsibility When It Comes To Packaging?

The second aspect is Formalism which I describe the level of definition, packaging and application of the methods and practices of social businesses.

FORBES: Constellation Research Group's Maturity Model for Social Business