And then you need an engineer who is allowed to not touch the patient but sit there and watch, and say, "wait a minute, I see what you're doing, you're doing the same thing 7 times.

然后，工程师不会去碰病人,而是坐在一边观察，并说，“等等，我知道你在做什么了，同一件事你重复了7次。

youdao

Reach out and touch me . And all I need is to feel you.

想找到对的感觉果然是需要出外景的…

youdao

And in the spirit of sensorama (a term originally coined, I believe by my friend John Grant in the UK) you need to create a total experience, a feel, a touch, a sound, and a charming and original personality.

FORBES: How To Build An Unforgettable Technology Brand