For example, the previous example involving hypotheticalmagazines with readers exclusively in the desirabledemographic segments yields one pricecomparison for reader segments.
It turns out that even if our hypothetical heart attack victim were able to run price checks on emergency room EKG offerings, he or she would be highly unlikely to get a straight answer.
If Lewis was one of those, he was perhaps egged on by a hypothetical projection from the broker that assumed Microsoft's stock price would rise 25% a year for the next nine years.